S.E.O. or search engine optimization is the action of applying certain types of content, keywords, special wording and other methods to get your webpages or website to rank higher on search engines, while every day users are organically searching for relevant keywords. The better your SEO, the higher your pages will rank, and the closer to the top of the search results your content will be. If your website depends on high traffic volumes, either to sell a product or for traffic monetization, then you need to have good SEO. The only other way to have your page be closer to the top of search result pages, is to pay for it. Paying for that position can be extremely expensive depending on what you're niche is. Unfortunately for the people that have opted to pay for their position at the top of a search page, users can tell that it is a paid for search result slot, and actively avoid those pages because of it. The only way to get lasting, organic and high volume results, is to put effort, time, strategy and good content on your webpages in order to get them to rank high and keep that high rank.
Benefits To Having Good SEO
- List Higher On All Search Engines
- Recieve More Traffic From Organic Searches
- Find New Customers
- Users Trust Websites Ranking Higher On Organic Search Results
- Bypass Competition
- SEO Boosts Social Media
If your website depends on traffic or being found, it's easy to see how critical SEO can be for your website. Something that goes overlooked, is that bad SEO, can actually be detrimental to your website. Using the methods incorrectly, or abusing the correct methods can be noticed by the search engine giants, and they can "sandbox" your website. Sandboxing can destroy any efforts you've made in the past or will make in the future. Once you're website has been sandboxed, it can take so long to get out, that abandoning the website all together is normally what people end up doing. If you are going to hire someone to do your SEO, make sure you properly vet them, as if they rely on any types of tricks, hacks or anything other than perfectly kosher methods will end up hurting you and costing you time and money. If you're going to be doing your own SEO, make sure you become as well versed in the subject as possible so you don't make any mistakes!