Understanding and Beating the New Instagram Algorithm

Dec 24, 2018
Marketing Tips

The Importance of the Instagram Algorithm in eCommerce & Shopping

In today's digital world, social media platforms have become a vital component of any successful eCommerce and shopping business. With millions of users scrolling through their Instagram feeds every day, it has become imperative for businesses to grasp and leverage the Instagram algorithm to their advantage. Understanding how the algorithm works and implementing effective strategies can significantly impact your visibility, engagement, and ultimately, your sales.

Decoding the Instagram Algorithm: How It Works

The Instagram algorithm plays a crucial role in determining the content that appears on users' feeds. Gone are the days of simply seeing posts in chronological order. The algorithm now evaluates various factors to curate the most relevant and engaging content for each user.

1. Engagement

One of the key elements that the Instagram algorithm takes into account is the level of engagement a post receives. This includes likes, comments, shares, and saves. High engagement signals to the algorithm that the content is valuable and compelling, resulting in increased visibility.

2. Relevancy

With the algorithm's advanced technology, it can analyze users' behavior and preferences to determine the relevancy of a post. Factors such as previous interactions, interests, and past engagements influence the content displayed on a user's feed. By creating content directly aligned with your target audience's interests, you can improve your chances of appearing on their feeds.

3. Timeliness

While the Instagram algorithm no longer prioritizes posts chronologically, it still values recent and timely content. Posting consistently and at optimal times can help your content gain more visibility. Staying active on the platform and maintaining a consistent presence will ensure that your posts appear on your followers' feeds.

4. Relationship

Building and nurturing relationships with your followers is another important factor in beating the Instagram algorithm. The algorithm prioritizes content from accounts that users frequently engage with or have a strong affinity for. Establishing a genuine connection with your audience through meaningful interactions and quality content will foster stronger relationships and improve your visibility on their feeds.

Effective Strategies to Beat the Instagram Algorithm

Now that we understand the key factors, let's explore actionable strategies to increase your chances of beating the Instagram algorithm and boosting your eCommerce and shopping business:

1. Create High-Quality and Engaging Content

Investing time and effort into creating high-quality visual content is a must. Stunning images or videos that captivate your audience's attention are more likely to generate higher engagement. Remember to maintain consistency in your brand's aesthetics and voice to create a cohesive feed that appeals to your target audience.

2. Leverage Instagram Stories

Instagram Stories have become increasingly popular and influential in recent years. Utilize this feature to showcase behind-the-scenes moments, exclusive sneak peeks, or product demonstrations. By engaging your audience through interactive features like polls, questions, and quizzes, you can increase user participation and keep your brand top-of-mind.

3. Incorporate Relevant Hashtags

Strategic and relevant hashtag usage is vital for improving discoverability on Instagram. Research and identify popular hashtags related to your business and industry. Incorporating these into your captions and comments will help you reach a broader audience and increase engagement.

4. Encourage User-generated Content (UGC)

Tap into the power of user-generated content by encouraging your customers to share their experiences with your products or services. Reposting and showcasing UGC not only strengthens your relationship with existing customers but also acts as social proof for potential customers. This authentic content can help boost engagement and trust in your brand.

5. Engage with Your Community

Building an engaged community on Instagram involves consistent and meaningful interactions with your followers. Respond promptly to comments, messages, and mentions, and make an effort to like and comment on posts from your audience. This active engagement fosters a sense of connection and loyalty, increasing the chances of your content appearing on their feeds.

Staying Ahead of the Competition

The eCommerce and shopping landscape on Instagram is highly competitive, but with the right strategies, you can surpass your competitors and rank higher in the algorithm. Continuously monitor and analyze your performance using Instagram Insights or third-party tools. Identify trends, measure user engagement, and adjust your content and strategies accordingly.

Remember, outranking your competition on Instagram requires a comprehensive approach that combines compelling content, audience engagement, and effective optimization techniques. By implementing these strategies and staying informed about the ever-evolving algorithm, you can stay ahead of the curve and unlock the full potential of Instagram for your eCommerce and shopping business.


The new Instagram algorithm brings both challenges and opportunities for eCommerce and shopping businesses. Understanding how it works and utilizing effective strategies can help you outrank your competition and maximize your presence on the platform. By consistently creating high-quality and engaging content, leveraging Instagram features, engaging with your community, and staying attuned to the latest trends, you can beat the algorithm and drive significant success for your AwesomeWebsites4Free.

Vincent Pepper
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The section on the algorithm's encouragement of meaningful interactions is a reminder of the value of prioritizing genuine engagement over vanity metrics.
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The section on utilizing Instagram Live to connect with the audience in real-time is particularly insightful. It's a powerful tool in the algorithm-driven Instagram environment.
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The section on user privacy and data protection resonates with the algorithm's recognition of responsible data practices and the need for businesses to prioritize user protection.
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The article's insights on the algorithm's responsiveness to user feedback and sentiment emphasize the importance of monitoring and responding to audience reactions.
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The considerations for post timing and the algorithm's treatment of timeliness offer businesses actionable guidance to enhance their posting strategies.
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The article's insights on the algorithm's focus on post quality and relevance underscore the need for businesses to consistently deliver valuable content to their audience.
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Jack Flaherty
The article effectively emphasizes the need for businesses to prioritize positive societal contributions and community support aligning with the algorithm's emphasis on fostering a positive online environment.
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Sven Hohmann
I appreciate the practical tips on aligning content with cultural sensitivities and events to resonate effectively with the algorithm's emphasis on relevance and timely engagement.
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Danielle Lacie
The article effectively highlights the significance of post interactions and the factors influencing them. Businesses can use this knowledge to optimize their content strategy.
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The insights on the algorithm's sensitivity to engagement diversity and varied interactions highlight the importance of broadening engagement beyond likes and comments.
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Scott Eaton
I appreciate the actionable tips on optimizing Instagram ads within the algorithm's framework. Paid promotion can be an effective tool when aligned with the algorithm.
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Tae Kim
The article effectively emphasizes the importance of inclusivity and diversity in content representation as valued by the algorithm for broader audience resonance.
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Dmitri Palmer
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Gregory Scott
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Jerry Vigil
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Janet Figueroa
Understanding the algorithm's approach to content sharing and resharing illuminates the significance of creating shareable content for greater reach and exposure.
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Rick Wathen
I found the tips on leveraging Instagram Reels to enhance visibility to be quite beneficial. Embracing new features is essential in staying relevant in the algorithm's eyes.
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Terrance Egger
Understanding the role of influencers and partnerships in the algorithm's impact on reach sheds light on the collaborative opportunities available to businesses in the digital space.
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Tony Blank
The article effectively communicates the need for businesses to prioritize responsible content creation and ethical practices to align with the algorithm's sensitivity to brand values.
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Roman Gural
The exploration of caption length and its impact on the algorithm's treatment of posts provides an interesting dimension for businesses to consider in their content strategy.
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Richard Zorn
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Juan Cartaya
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Michael Sharpe
The insights on the algorithm's approach to surfacing diverse content are eye-opening. This understanding can guide businesses in diversifying their posts for better visibility.
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Add Email
It's fascinating to learn how the algorithm prioritizes content from accounts that users interact with the most. Understanding this can aid businesses in creating more engaging posts.
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Jeffrey Knapp
The insights on the algorithm's treatment of carousel posts and multi-image content offer valuable guidance for businesses aiming to diversify their posting formats.
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Rob Phillips
The article provides great insights into the new Instagram algorithm and its impact on eCommerce. It's definitely a must-read for anyone in the industry.
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Lisa Kopecky
I found the exploration of the algorithm's attribution to historical performance and post history to be an important aspect for businesses to consider in their long-term strategy.
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Jeff Pearlman
The article effectively emphasizes the importance of fostering user-centric content for positive algorithmic recognition. Prioritizing user value is key.
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Julie Pearce
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Jo Weathers
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Katelyn Nicholson
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Alex Neugents
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Aubrey Abling
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Elizabeth Frogue
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Seedcontact Seedcontact
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I appreciate the insights on utilizing Instagram Stories to improve visibility and engagement. It's a feature that can't be overlooked in the current algorithm landscape.
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The section on timing and frequency of posts offers valuable tips for maximizing reach on Instagram. Consistency and strategic scheduling play a vital role.
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Paul Brown
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I appreciate the thorough explanation of how the algorithm's ranking factors work. This knowledge is valuable for businesses striving to improve their presence on Instagram.
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Syed A
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