Instagram Algorithm Changes 2018 - Bar Marketing Basics

Jun 5, 2019
Marketing Tips

Understanding the New Instagram Algorithm

The world of social media is constantly evolving, and Instagram is no exception. In 2018, Instagram introduced a new algorithm that changed the way content is displayed on users' feeds. It is crucial for businesses in the eCommerce & Shopping industry, like us at AwesomeWebsites4Free, to stay up to date with these changes in order to maximize our reach and engagement on Instagram.

Key Features of the Instagram Algorithm Changes

The Instagram algorithm now takes into account several factors to determine the order in which posts appear on users' feeds:

  • Engagement: The algorithm prioritizes posts with high engagement, such as likes, comments, and shares. Encouraging meaningful interactions from our followers is essential.
  • Relevance: Instagram aims to show users content that is relevant to their interests and preferences. The algorithm considers the user's past interactions and engagement patterns.
  • Timeliness: Recent posts are given higher priority over older ones, ensuring that users see the most current and up-to-date content first.
  • Relationship: Instagram prioritizes content from accounts that users regularly interact with. Building strong connections with our followers is crucial for visibility on their feeds.

Strategies to Enhance Your Instagram Marketing Efforts

Now that we understand the key features of the new algorithm, let's dive into effective strategies to boost engagement and reach on Instagram:

1. Create High-Quality and Relevant Content

Producing engaging and visually appealing content is fundamental. Use high-resolution images and videos that are relevant to your brand and target audience. Aesthetically pleasing content ensures increased interactions and shares.

2. Encourage Meaningful Interactions

Engage with your followers by responding to comments and direct messages. Pose questions, encourage discussions, and create a sense of community. Active participation boosts engagement and builds a loyal fan base.

3. Utilize Instagram Stories and Live Videos

Instagram Stories and Live Videos provide unique opportunities to connect with your audience in a more personal and authentic way. Use these features to share behind-the-scenes moments, exclusive discounts, and product launches.

4. Know Your Audience and Optimize Hashtags

Conduct thorough research to understand your target audience's preferences and interests. Use relevant hashtags that resonate with your brand and your audience. This helps increase the discoverability of your content.

5. Consistency is Key

Posting consistently and following a content schedule helps in establishing a reliable presence on Instagram. Let your followers know when to expect new content, ensuring that they stay engaged and connected.

6. Collaborate with Influencers

Partnering with influencers in your industry can significantly increase your reach and brand visibility. Engage with relevant influencers, and explore potential collaborations that align with your brand values.

7. Analyze and Adapt

Regularly review your Instagram insights and analytics. Analyze which content performs best and identify patterns that resonate with your audience. Adapt your strategy accordingly to achieve optimal results.

Stay Ahead with AwesomeWebsites4Free

At AwesomeWebsites4Free, we understand the significance of staying ahead in the ever-changing digital landscape. Our team of experts continuously monitors the latest Instagram algorithm changes and adjusts our strategies accordingly to ensure our clients' success. Trust us to optimize your Instagram marketing efforts and drive remarkable growth for your eCommerce & Shopping business.

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