15 Mobile App Usage Statistics to Know in 2020
Marketing Tips
Introduction
As the world becomes increasingly connected through smartphones and mobile devices, it is crucial for businesses in the eCommerce & Shopping industry to stay informed about the latest mobile app usage statistics. In this article, we will explore 15 key statistics that can help you understand user behavior, improve user experience, and drive growth in your mobile app.
1. Mobile App Downloads
Mobile app downloads continue to rise, with over 204 billion app downloads projected worldwide in 2020. This presents a significant opportunity for businesses to reach a wider audience and increase their customer base.
2. Time Spent on Mobile Apps
On average, users spend 87% of their time on mobile devices using apps. This highlights the importance of optimizing your mobile app to deliver an engaging and seamless user experience.
3. User Retention
Retaining users is critical for the success of your mobile app. Studies show that the average mobile app loses 77% of its daily active users within the first three days after installation. Implementing strategies to improve user retention can lead to long-term success.
4. In-App Purchases
In-app purchases contribute significantly to revenue generation for mobile apps. Research indicates that 50% of mobile app users make at least one in-app purchase every month. This highlights the importance of providing users with a seamless and convenient purchasing experience.
5. App Store Optimization
To increase visibility and drive downloads, it is essential to optimize your mobile app for app stores. Utilizing relevant keywords, compelling descriptions, and eye-catching visuals can greatly enhance your app's discoverability and attract more users.
6. Push Notifications
Implementing push notifications in your mobile app can significantly impact user engagement. Statistics show that push notifications can increase app engagement by up to 88%. However, it is important to strike a balance and not overwhelm users with excessive notifications.
7. Mobile App Personalization
Personalizing the user experience can greatly improve engagement and loyalty. 70% of users find personalized recommendations appealing, and 75% of users are more likely to return to an app that offers personalized experiences. Utilize data-driven insights to deliver relevant and customized content to your users.
8. Mobile Commerce
The rise of mobile commerce has transformed the way we shop. In 2020, 73% of eCommerce sales are expected to come from mobile devices. Optimizing your mobile app for seamless and secure shopping experiences can help you tap into this growing market.
9. Social Media Integration
Integrating social media features into your mobile app can enhance user engagement and facilitate organic growth. Studies reveal that apps with social integration experience 2.5 times higher user retention compared to those without. Enable users to share their experiences and connect with friends through your app.
10. App Performance
User experience is heavily influenced by app performance. Slow-loading apps and crashes can lead to frustration and abandonment. Studies suggest that 32% of users will abandon an app if it takes more than 3 seconds to load. Invest in optimizing performance to keep users engaged.
11. Mobile App Reviews
Positive reviews can significantly impact app downloads and user perception. 90% of users read app reviews before downloading, and 88% trust reviews as much as personal recommendations. Encourage satisfied users to leave reviews and address any negative feedback promptly.
12. Mobile App Security
Ensuring the security of user data is paramount in the mobile app landscape. 83% of users believe it is important that apps have better security measures in place. Building trust with your users by implementing robust security protocols can drive increased app engagement and usage.
13. Voice Search Optimization
Voice search is gaining traction and impacting mobile app usage. An estimated 30% of searches will be done without a screen by 2020. Optimizing your app for voice search queries can help you stay ahead of the curve and deliver a seamless user experience.
14. Augmented Reality (AR) and Virtual Reality (VR)
The integration of AR and VR in mobile apps is opening up new possibilities for user engagement. By 2022, it is projected that the mobile AR market will reach $18.8 billion. Exploring the integration of these technologies in your app can offer unique and immersive experiences.
15. User Feedback and Continuous Improvement
Listening to user feedback and continuously improving your mobile app is essential for long-term success. 61% of users expect apps to be updated at least every month. Regularly collect user feedback, monitor app performance, and implement iterative improvements to enhance user satisfaction and loyalty.
Conclusion
Staying informed about the evolving trends and statistics in mobile app usage is crucial for businesses in the eCommerce & Shopping industry. By leveraging the insights gained from these 15 mobile app usage statistics, you can optimize your app, enhance user experiences, and drive growth in 2020 and beyond.
