How to Add Facebook Pixel to Google Tag Manager

Oct 22, 2022
eCommerce Integration


Welcome to our comprehensive guide on how to add Facebook Pixel to Google Tag Manager. As an eCommerce & Shopping business owner, you understand the importance of tracking user behavior and optimizing your marketing efforts.

By implementing Facebook Pixel through Google Tag Manager, you can gather valuable insights into your website visitors, create advanced remarketing campaigns, and measure the effectiveness of your Facebook ads.

Why Facebook Pixel?

Facebook Pixel is a powerful tool provided by Facebook that helps you track, measure, and optimize your Facebook ad campaigns. It allows you to leverage the vast amount of user data on Facebook to target your ads more effectively and reach potential customers who are most likely to convert.

Integrating Facebook Pixel with Google Tag Manager provides you with centralized control over your tracking and marketing tags, making it easier to manage and maintain your website's analytics setup.

Step-by-Step Guide

Step 1: Create a Facebook Pixel

The first step in adding Facebook Pixel to Google Tag Manager is to create a Facebook Pixel for your website. If you already have a Facebook Pixel, you can skip this step.

  1. Go to the Facebook Events Manager and click on the "Pixels" tab.
  2. Click on the "Create a Pixel" button and follow the instructions provided by Facebook.
  3. Copy the generated Pixel code snippet.

Step 2: Set Up Google Tag Manager

If you haven't set up Google Tag Manager on your website, follow these steps:

  1. Go to the Google Tag Manager website and sign in with your Google account.
  2. Create a new account for your website by clicking on the "New Account" button.
  3. Follow the instructions to set up a container for your website.
  4. Copy the generated Google Tag Manager code snippet.

Step 3: Add Facebook Pixel to Google Tag Manager

Now that you have both the Facebook Pixel and Google Tag Manager set up, you can proceed to add the Facebook Pixel to Google Tag Manager:

  1. Go to your Google Tag Manager account and navigate to the container you created.
  2. Click on "Tags" in the left sidebar and then click on the "New" button.
  3. Choose a name for your tag, such as "Facebook Pixel."
  4. Under the "Tag Configuration" section, select "Custom HTML" as the tag type.
  5. Paste the Facebook Pixel code snippet you copied earlier into the "HTML" field.
  6. Under the "Triggering" section, choose when you want the Facebook Pixel to fire. You can set it to fire on all pages or specific pages based on your requirements.
  7. Click on the "Save" button to save the tag.
  8. Publish the changes to your Google Tag Manager container.

Step 4: Test and Verify

After adding the Facebook Pixel to Google Tag Manager, it's important to test and verify if the implementation is working correctly:

  1. Go to the Facebook Events Manager and navigate to the "Pixels" tab.
  2. Click on the "Test Events" button and perform actions on your website that trigger the Facebook Pixel.
  3. Check if the events are being tracked correctly in the Facebook Events Manager dashboard.


Congratulations! You have successfully added Facebook Pixel to Google Tag Manager for your eCommerce & Shopping website. By implementing this powerful tracking tool, you can now make data-driven decisions, optimize your Facebook ad campaigns, and measure the success of your marketing efforts.

Remember to regularly review your Facebook Pixel implementation and adapt it to align with your marketing goals. Stay updated with Facebook's latest features and updates to maximize the benefits of your Facebook Pixel integration.

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