How to Set up Google Tag Manager

May 16, 2019
eCommerce Integration

Welcome to AwesomeWebsites4Free, your ultimate resource for all things eCommerce and shopping! In this comprehensive guide, we will walk you through the process of setting up Google Tag Manager for your website. Whether you're a beginner or an experienced online business owner, this guide will provide you with all the necessary steps to ensure a smooth and successful implementation of Google Tag Manager.

Why Use Google Tag Manager?

Before we dive into the technical details, let's understand why Google Tag Manager is a valuable tool for your eCommerce website. Google Tag Manager is a free and user-friendly solution that allows you to manage and deploy various tracking codes and scripts on your website without the need for manual coding.

With Google Tag Manager, you can easily add and update tags, such as Google Analytics, Facebook Pixel, and other marketing scripts, without having to directly access your website's source code. This not only saves time but also provides greater flexibility and control over your website's tracking and marketing efforts.

Getting Started with Google Tag Manager

Setting up Google Tag Manager is a straightforward process that involves a few simple steps. Let's get started:

Step 1: Create a Google Tag Manager Account

The first step is to create a Google Tag Manager account. If you already have a Google account, you can use it to sign in to Google Tag Manager. If not, you'll need to create a new Google account.

Step 2: Set up a Container

Once you have successfully logged in to Google Tag Manager, you'll need to set up a container for your website. A container is a snippet of code that needs to be placed on every page of your website. This code allows Google Tag Manager to manage and deploy tags on your website.

To create a new container, click on the "Create an Account" button and follow the prompts. You'll need to provide some basic information about your website, including the name and URL.

Step 3: Install the Container Code

After creating a container, you'll be provided with a snippet of code that needs to be added to every page of your website, just before the closing tag. This code allows Google Tag Manager to function correctly on your website.

Copy the provided code and paste it into the HTML source code of your website's template. If you're using a content management system (CMS) like WordPress or Shopify, you can typically find the appropriate location to insert the code in the CMS settings or theme options.

Adding Tags and Triggers

Now that you have Google Tag Manager set up on your website, it's time to add tags and triggers.


Tags represent various tracking codes and scripts that you want to deploy on your website. For example, you may want to track conversions with Google Analytics or set up remarketing campaigns with Facebook Pixel.

To add a tag, simply click on the "Tags" tab in your Google Tag Manager account and select "New." Choose the appropriate tag configuration based on the platform or tool you want to integrate. Follow the on-screen instructions to configure the tag and add any necessary parameters.


Triggers define the conditions or events that activate a particular tag on your website. For example, you may want a Facebook Pixel tag to fire when a user completes a purchase or reaches a specific page.

To add a trigger, click on the "Triggers" tab and select "New." Choose the trigger type that best suits your requirements. Configure the trigger based on the desired conditions or events, and associate it with the appropriate tag.

Preview and Test Your Tags

Before publishing your changes, it's crucial to preview and test your tags to ensure they are functioning correctly. Google Tag Manager provides a built-in preview and debugging mode that allows you to test your tags in a controlled environment.

To preview and test your tags, click on the "Preview" button in the upper right corner of your Google Tag Manager account. This will activate the preview mode, which allows you to see how tags fire and interact with your website's pages.

Once you're satisfied with the testing and validation of your tags, you can proceed to publish the changes. Remember to republish your website's code or refresh the cache to see the changes take effect on your live website.

Monitor and Optimize

Once you have implemented Google Tag Manager and added the necessary tags and triggers, it's essential to monitor your website's performance and optimize your tracking efforts. Regularly review the data provided by the tags, such as conversion rates, traffic sources, and user behavior.

Use the insights gained from your tracking data to make informed decisions about your marketing strategies. Experiment with different tags and triggers to refine your targeting and improve the overall performance of your website.


Congratulations! You have successfully set up Google Tag Manager for your eCommerce website. By leveraging the power of Google Tag Manager, you can streamline your tracking and marketing efforts, saving time and gaining valuable insights into your online business.

Remember to regularly review and optimize your tracking implementation to stay ahead of the competition. With Google Tag Manager and the right set of tags and triggers, you'll have full control over your website's tracking and marketing strategies. Happy tracking!

Schlonge Dermody
This article is very informative and helpful for beginners.
Nov 11, 2023
Danny Furr
Thanks for sharing this helpful guide on Google Tag Manager!
Oct 13, 2023
Ronen Zivli
The troubleshooting section is invaluable. It's good to have solutions for potential issues.
Apr 8, 2023
Ramakrishna Venugopal
Thanks for the practical tips and tricks. It's made the process seamless.
Mar 13, 2023
The screenshots provided are very useful. Visual aids always enhance understanding.
Jan 21, 2023
Peter Grasso
I'm glad I stumbled upon this article. The setup process has become less intimidating.
Jan 10, 2023
Jennifer Germain
The article is well-organized and easy to follow. It's a good reference for setting up Google Tag Manager.
Dec 30, 2022
Scott McKenzie
Great guide! I managed to set up Google Tag Manager on my site without any hiccups thanks to this article.
Dec 13, 2022
Beth Wexler
I followed the guide, and within minutes, Google Tag Manager was up and running on my website. Kudos!
Nov 14, 2022
Gareth McDonald
I appreciate the detailed explanations. It's great for those new to Google Tag Manager.
Jul 20, 2022
Frank Garibaldi
I've always found Google Tag Manager confusing, but this guide has cleared up my confusion. Thank you.
Jul 6, 2022
Stephanie Addis
Setting up Google Tag Manager will be much easier now. Thank you for this comprehensive guide.
Apr 22, 2022
Dustin Wiebold
I've been looking for a simple guide like this. Thanks for sharing your expertise.
Dec 9, 2021
William Webster
I never knew setting up Google Tag Manager could be this straightforward. Thank you for simplifying it.
Jun 27, 2021
Katie McGregor
I've bookmarked this page for when I set up Google Tag Manager on my site. This guide is a gem.
May 3, 2021
Bryan Russell
I have been struggling with setting up Google Tag Manager, but this guide clarified many things. Thank you.
Apr 22, 2021
Manish Parekh
The guide addresses common mistakes to avoid. It's a real time-saver.
Sep 2, 2020
Joseph Bernardo
The article has made me feel empowered to take control of my website's tracking. I'm grateful.
Jan 17, 2020
Abhijeet Pawar
Thank you for breaking down the process step by step. It's much easier to understand now.
Jan 2, 2020
Tom Buck
The inclusion of best practices is a bonus. It's always good to start on the right foot.
Nov 18, 2019
Rubens Moeller
Using Google Tag Manager has always seemed daunting, but this guide makes it seem manageable.
Nov 13, 2019
Cherry Boyles
This guide has demystified Google Tag Manager for me. I'm excited to try it out.
Nov 5, 2019
Peter Borkowski
The step-by-step approach is clear and concise. I've gained confidence in setting up Google Tag Manager.
Jul 23, 2019