“Best Practices” for Email to Ditch in 2017

Welcome to our comprehensive guide on the best email practices to ditch in 2017. As an eCommerce & Shopping expert, AwesomeWebsites4Free is committed to providing you with the latest insights and strategies to boost your email marketing effectiveness.

The Importance of Email Marketing

Email marketing remains one of the most powerful tools in your digital marketing arsenal. By connecting directly with your target audience through their inbox, you have a unique opportunity to engage them on a personal level, increase brand awareness, and drive conversions.

However, not all email practices are created equal. In order to stay ahead of the competition and deliver valuable content to your subscribers, it is crucial to identify and leave behind outdated practices that may be hindering your success.

The Rise of Mobile Optimization

Mobile email usage has seen a significant increase over the years, with more and more people checking their emails on smartphones and tablets. Therefore, it is crucial to optimize your email campaigns for mobile devices. In 2017, it's time to ditch the non-responsive email templates that don't adapt well to different screen sizes.

Ensure your emails are mobile-responsive, with a clean and user-friendly layout. This will enhance the user experience, and improve the chances of your subscribers engaging with your content.

Personalization Matters

Gone are the days of generic mass emails. Personalization is key to grabbing your subscribers' attention and fostering a strong connection with your brand. It's time to bid farewell to generic subject lines and email content that lacks a personal touch.

Implement personalization strategies such as addressing recipients by their first name, segmenting your email list based on demographics or purchase history, and tailoring your content to their specific interests and preferences. By doing so, you'll achieve higher engagement rates and increased conversion rates.

Say Goodbye to Excessive Frequency

Email fatigue is a real issue that can lead to subscribers opting out of your email list. Bombarding your subscribers with excessive emails is a surefire way to lose their interest and trust. In 2017, it's time to say goodbye to excessive frequency and focus on quality over quantity.

Instead, develop a well-thought-out email marketing strategy that ensures you are sending relevant and valuable content at appropriate intervals. This will not only keep your subscribers engaged but also prevent your emails from being marked as spam.

Ditch Irrelevant Content

In order to maximize engagement and drive conversions, it's imperative to deliver content that resonates with your subscribers. One-size-fits-all email content is a thing of the past. Ditch the practice of blasting generic content to your entire email list.

Instead, focus on segmenting your audience and delivering tailored content that is relevant to each group. By understanding your subscribers' interests, needs, and preferences, you can create targeted emails that provide genuine value and generate better results.

Optimize Your Call-to-Action (CTA)

Your email's call-to-action (CTA) is one of the most critical elements that determines your campaign's success. Ditch the generic, uninspiring CTAs that fail to grab your subscribers' attention and compel them to take action.

Instead, optimize your CTAs by making them visually appealing, using compelling copy, and placing them strategically within your email. A strong CTA can dramatically improve click-through rates and conversions.

Conclusion

By leaving behind these outdated email practices in 2017, you can take your email marketing campaigns to the next level. AwesomeWebsites4Free, your go-to resource for eCommerce & Shopping insights, encourages you to embrace mobile optimization, personalization, relevant content, appropriate frequency, and optimized CTAs to enhance your email marketing effectiveness.

Stay ahead of the competition and achieve better results by adopting these best practices and evolving with the ever-changing digital landscape.