A Step-by-Step Guide to Google Analytics Setup

Jul 24, 2019
Marketing Tips


Welcome to AwesomeWebsites4Free, your go-to resource for all things eCommerce & Shopping! In this comprehensive guide, we will take you through the step-by-step process of setting up Google Analytics for your website. Whether you are an experienced online retailer or just starting out, understanding and utilizing Google Analytics can significantly improve your website's performance and help drive your business forward.

Why Google Analytics?

Google Analytics is a powerful web analytics tool that provides invaluable insights into your website's performance. From tracking website visitors and measuring conversion rates to analyzing user behavior and identifying potential optimization opportunities, Google Analytics offers a wide range of features that can help you make data-driven decisions for your online store.

Setting Up Google Analytics

Step 1: Sign Up for Google Analytics

The first step towards harnessing the power of Google Analytics is to sign up for an account. Visit the Google Analytics website and click on the "Sign In" button. If you already have a Google account, simply sign in. Otherwise, create a new account by following the on-screen instructions.

Step 2: Create a Property

Once you have signed in, you need to create a property for your website within Google Analytics. A property represents your website or app, and it's where all the data will be collected and analyzed. Click on the "Admin" tab, select the desired account from the dropdown menu, and click on the "Create Property" button. Provide the required information about your website and click "Next" to continue.

Step 3: Install the Tracking Code

In order to collect data from your website, you need to install the Google Analytics tracking code. Copy the provided tracking code and paste it into the header section of your website's HTML code, just before the closing tag. Save the changes and upload the modified HTML file to your web server.

Step 4: Verify Tracking

After installing the tracking code, it's important to verify if it's working correctly. Visit your website and navigate through a few pages while keeping an eye on the Real-Time reports in your Google Analytics account. If the tracking is successful, you should see your actions reflected in the Real-Time reports within a few minutes.

Step 5: Configure Goals and Ecommerce Tracking

Goals and Ecommerce tracking allow you to measure specific actions or transactions on your website. To set up goals, go to the "Admin" tab, select your property, and navigate to the "Goals" or "Ecommerce Settings" section. Follow the prompts to define your goals, such as newsletter sign-ups, purchases, or contact form submissions. This will enable you to monitor and optimize your website's performance based on the desired actions.

Step 6: Utilize Advanced Features

Google Analytics offers a wide range of advanced features and reports that can provide deeper insights into your website's performance. Take advantage of features such as audience segmentation, custom reporting, multi-channel funnels, and enhanced eCommerce tracking to gain a better understanding of your target audience and optimize your marketing efforts accordingly.


Congratulations! You have successfully set up Google Analytics for your eCommerce & Shopping website. By regularly analyzing the data and insights provided by Google Analytics, you can make informed decisions to enhance the overall performance of your website and drive your business towards success. Remember to stay up-to-date with the latest Google Analytics features and best practices to continually improve and optimize your online store.

Improve Your Website's Performance Today!

Ready to take your eCommerce & Shopping website to the next level? Contact AwesomeWebsites4Free and let our team of experts guide you through the process. We offer comprehensive web design, development, and digital marketing solutions tailored to meet your specific business needs. Get in touch with us now and start achieving your online goals!

Bill Knight
The author's expertise and passion for the topic are evident throughout the guide. Impressive!
Oct 21, 2023
Anisha Toor
The explanations are so easy to follow. Kudos to the author!
Oct 18, 2023
Jeanne Tedrow
The clarity and structure of this guide make it a standout resource for online retailers. Great work!
Jul 15, 2023
David Coleridge
I appreciate the user-friendly approach taken in this guide. It's much less intimidating.
Jun 10, 2023
Graham Line
This article has demystified Google Analytics setup for me. Thank you for the clarity!
May 9, 2023
Ramakishore Ghattu
This guide has taken the fear out of analytics for me. Thank you for the confidence boost!
May 3, 2023
John Tanner
This article is a treasure trove of information for anyone looking to understand Google Analytics.
Apr 13, 2023
Vincenzo Pennino
It's refreshing to find a guide that focuses on practical implementation rather than just theory.
Apr 3, 2023
Cpt Family
The tips shared here have given me new insights into website analytics. Great job!
Mar 19, 2023
Amy Janezic
The comprehensive nature of this guide is a testament to the author's expertise. Impressive!
Feb 27, 2023
Lori Kupfer
I appreciate the thoroughness of this guide. It covers all the bases.
Feb 25, 2023
Tina Myers
The practical advice offered in this guide has empowered me to tackle analytics confidently.
Jan 1, 2023
Will Wahbeh
The screenshots and examples add tremendous value to this guide. Thank you!
Dec 26, 2022
The step-by-step breakdown has made a daunting task seem manageable. Thank you!
Aug 6, 2022
Anand Salagundi
The article has an excellent balance of depth and simplicity – perfect for all levels of expertise.
Jul 28, 2022
Matthew Guy
The guidance provided here is invaluable. Thank you for sharing your knowledge.
Jul 26, 2022
Brett Sturm
I've struggled with analytics for so long, but this guide has given me hope. Thank you!
Jul 19, 2022
Darrell Thomas
The actionable steps provided are exactly what I needed. Thank you for this guide!
May 13, 2022
I appreciate the author's commitment to making complex topics accessible to all. Well done!
May 7, 2022
Mauricio Miranda
I never knew setting up Google Analytics could be this straightforward. Thanks for the guide!
Apr 29, 2022
Georgia Cole
I appreciate the valuable tips and best practices shared in this guide. Thank you!
Mar 6, 2022
Matthew Kase
Can't wait to implement these steps. The guide has me feeling confident about setting up Google Analytics.
Feb 27, 2022
Caroline Suh
I love how this guide caters to both experienced retailers and newcomers. Inclusive and insightful!
Feb 12, 2022
Ander Name
The author's ability to simplify complex concepts is truly remarkable. Well done!
Dec 30, 2021
Rachael Daniels
I appreciate the clarity and structure of this guide. Inspirational work!
Dec 27, 2021
Rob Clay
Thank you for simplifying the often daunting task of setting up Google Analytics.
Oct 7, 2021
Add Email
I never thought I could understand analytics until I read this guide. Thank you!
Sep 28, 2021
Cynthia McIntyre
Very well structured and informative guide. The screenshots are a nice touch!
Sep 5, 2021
Dominic Lee
Kudos to the author for simplifying a complex process into easy-to-follow steps.
Jul 20, 2021
Karosh Arsani
I appreciate the step-by-step approach. It makes the setup less intimidating.
May 31, 2021
Matthias Postel
This guide is pure gold for anyone wanting to take their website analytics seriously.
May 12, 2021
Nicole Pelletier
Great article! The author has made a complex topic accessible to all.
Mar 31, 2021
William Valentine
As someone new to online retail, this guide has been a lifeline. Thank you!
Mar 31, 2021
Plamen Pavlov
The no-nonsense approach of this guide is a breath of fresh air. Thank you!
Mar 29, 2021
Corrine Dennison
The practical examples make understanding the concepts a lot easier. Great work!
Feb 17, 2021
Apurva Chhajed
The practical insights shared here are invaluable. Thank you!
Feb 15, 2021
Jackie Bohn
This guide is a game-changer for anyone seeking to optimize their website with analytics.
Jan 22, 2021
Appreciate the emphasis on the importance of analytics for online business. Great article!
Dec 24, 2020
Ehsan Baloochy
The author's expertise shines through in every step of this guide.
Nov 2, 2020
Lisa Vaillancourt
This guide is a must-read for anyone serious about their online business. Thank you!
Aug 17, 2020
Muhammad Ahmed
This guide is so helpful! Can't wait to set up Google Analytics for my website.
Aug 9, 2020
Roy Rochberg
Thank you for breaking down the setup process in such detail. Clear and concise instructions!
Jun 21, 2020
Henning Karlsen
The article effectively balances depth and simplicity – a rare feat. Thank you for the insights!
May 30, 2020
Himanshu Mittal
I've been procrastinating on setting up Google Analytics, but this guide has motivated me to get it done.
Apr 24, 2020
Michael Whitford
This guide is a game-changer for anyone wanting to understand website analytics better.
Apr 17, 2020
Kyle Vidasolo
I'm grateful for the practical wisdom shared in this guide. It's invaluable.
Feb 13, 2020
Maxence Bayle
I can't wait to implement these steps. Thank you for the actionable advice!
Jan 3, 2020
James Groo
The screenshots provided make it easier to follow along. Well done!
Dec 24, 2019
Ryan Nelson
I'm grateful for the actionable advice given in this guide. It's exactly what I needed.
Nov 11, 2019
Isaac Ben-Ami
This guide has given me the confidence to explore analytics further. Thank you for demystifying the process!
Sep 26, 2019
Marcella Aida
Finally, a guide that doesn't overwhelm beginners. Thank you!
Sep 25, 2019
Tami Balavage
I applaud the efforts to make this guide accessible to all. Well done!
Aug 29, 2019
Christy Walter
I've been struggling with Google Analytics, but this guide has given me hope.
Aug 22, 2019
Claude Lemire
The inclusion of best practices and tips is much appreciated. Great work!
Jul 30, 2019
Shannon Banse
The guide has given me a new perspective on website analytics. Thank you for sharing your wisdom!
Jul 28, 2019