How to Add Google AdWords to Google Tag Manager

Oct 17, 2019
Marketing Tips

Introduction

Welcome to AwesomeWebsites4Free! In this comprehensive guide, we will walk you through the process of integrating Google AdWords with Google Tag Manager. By implementing this powerful combination, you can effectively track and optimize your AdWords campaigns, enhancing your eCommerce & Shopping experience. Let's dive in!

What is Google Tag Manager?

Google Tag Manager is a user-friendly tool that allows you to manage and deploy various website tracking codes, such as analytics tags, conversion tracking codes, and now, AdWords tags, all in one place. It simplifies the process of adding and managing these tags on your website without requiring any involvement from your web development team.

Why Integrate AdWords with Google Tag Manager?

Integrating AdWords with Google Tag Manager offers several benefits:

  • Simplified Tracking: You can quickly add and update AdWords tags without modifying your website's code.
  • Enhanced Flexibility: Google Tag Manager allows you to set up advanced tracking scenarios and custom variables for better campaign optimization.
  • Reduced Dependence on Developers: Non-technical users can easily manage and deploy AdWords tags without relying on developer resources.

Step-by-Step Guide

Step 1: Create a Google Tag Manager Account

If you haven't already, start by creating a Google Tag Manager account. Visit the Google Tag Manager website and sign in with your Google account. Follow the on-screen instructions to set up a new account and container for your website.

Step 2: Set Up the Google AdWords Conversion Tracking Tag

Once you have your Google Tag Manager account ready, it's time to set up the AdWords conversion tracking tag:

  1. Log in to your Google AdWords account and navigate to the "Tools & Settings" menu.
  2. Select "Conversions" from the drop-down menu.
  3. Click on the "+ Conversion" button to create a new conversion.
  4. Choose the "Website" option and fill in the necessary details for your conversion.
  5. When prompted to select your conversion tracking tag, select "Use Google Tag Manager" and click "Continue".
  6. Follow the provided instructions to set up the conversion tracking tag for Google Tag Manager.

Congratulations! You've now successfully set up the Google AdWords conversion tracking tag within Google Tag Manager.

Step 3: Deploy the AdWords Conversion Tracking Tag

Now that you have the AdWords conversion tracking tag ready, it's time to deploy it on your website:

  1. In your Google Tag Manager account, navigate to your container and click on "Tags" in the left sidebar.
  2. Click on the "New" button to create a new tag.
  3. Name your tag appropriately, such as "AdWords Conversion Tracking".
  4. Select the tag type as "Google Ads Conversion Tracking" from the available options.
  5. Enter the conversion ID and label (provided during Step 2) in the respective fields.
  6. Configure any additional settings specific to your tracking requirements.
  7. Choose the trigger to fire the tag, such as "All Pages" or specific pageviews where conversions occur.
  8. Once configured, click "Save" to activate the tag.

Brilliant! You've successfully deployed the AdWords conversion tracking tag on your website using Google Tag Manager.

Step 4: Test and Publish

Before making the changes live, it's crucial to test and verify the integration:

  1. In Google Tag Manager, click on "Preview" to enable the preview mode.
  2. Open your website in a new tab to view the preview version.
  3. Perform a conversion event on your website to trigger the tag.
  4. Return to Google Tag Manager and verify that the tag fired correctly in the "Tags Fired on This Page" section.

If the tag fired as expected, congratulations! You're now ready to publish the changes:

  1. Click on "Submit" in Google Tag Manager's interface.
  2. Add a descriptive version name and description for future reference.
  3. Review the changes and click "Submit" to make them live on your website.

Conclusion

Congratulations! You've successfully integrated Google AdWords with Google Tag Manager, allowing you to effectively track and optimize your AdWords campaigns on your AwesomeWebsites4Free. By utilizing the power of Google Tag Manager, you can streamline your tracking processes, enhance your eCommerce & Shopping experience, and make data-driven decisions to drive greater success.

Remember to regularly review and update your tags as tracking requirements evolve. Constantly monitoring and optimizing your AdWords campaigns will ensure you stay ahead of the competition and achieve your business objectives. Should you need any further assistance, feel free to reach out to our support team.

Andrey
Great tutorial, very helpful!
Nov 12, 2023
Browser Test
I've been struggling with tracking AdWords effectively, but this guide has given me hope.
Oct 31, 2023
Jennifer Smidt
This was incredibly helpful. Thank you for sharing!
Oct 30, 2023
Dave Neary
The guidance in this article is actionable, practical, and incredibly valuable.
Oct 28, 2023
Lisa Orgettas
Great! Can't wait to try it out! ?
Oct 17, 2023
Yordanos Tewolde
Informative and useful
Oct 5, 2023
Pere Kyle
This article is a game-changer for anyone struggling with AdWords tracking.
Sep 23, 2023
Sion Parera
The timing of finding this article couldn't have been better for me. Thank you for the insights!
Sep 22, 2023
Thanh Truong
The importance of proper tracking cannot be overstated. This article emphasizes that perfectly.
Sep 19, 2023
Bruce Lindsay
I appreciate the visuals accompanying the explanations. They make everything so much clearer.
Sep 16, 2023
Sean Thornton
This article has equipped me with the knowledge necessary to take control of my AdWords tracking.
Aug 17, 2023
Audrey Shores
The combination of Google AdWords and Google Tag Manager certainly opens up new ways to enhance AdWords campaigns.
Jul 31, 2023
Mat Velvick
I'm so glad I stumbled upon this. Integrating AdWords with Tag Manager feels less intimidating now.
Jul 31, 2023
Kathrine Baumann
I'm confident that the insights from this article will revolutionize my approach to AdWords tracking.
Jul 26, 2023
Michele Steckelberg
The tips and best practices mentioned here are truly game-changing.
Jul 22, 2023
Jonathan Tabak
This article simplifies a complex process. Well done!
Jul 22, 2023
Percy Hancock
I've shared this article with my team. It's a valuable resource for all of us.
Jul 21, 2023
John Cannon
The insights in this article are worth their weight in gold for anyone navigating AdWords tracking.
Jun 16, 2023
Donna Fisher
Love the visual aids. They made the whole process a lot easier to understand.
Jun 5, 2023
Kirk Murdoch
I'm always intimidated by the technical side of AdWords, but this article has given me a confidence boost.
May 18, 2023
Siddharth Patel
I love how this article breaks down the integration process into easy-to-follow steps.
May 17, 2023
Mohammad Safa
This article simplifies the integration process more than any other resource I've come across.
May 13, 2023
Gretchen Hurtt
The practical tips included in the article were invaluable. Great stuff!
May 8, 2023
Frank Alleman
I love how this article makes the integration process seem less intimidating.
May 5, 2023
Nigel Knowles
I've been searching for a comprehensive guide like this. Thank you for sharing this information.
Apr 23, 2023
Tom Hands
The step-by-step nature of this guide is exactly what I needed to understand the integration process.
Apr 23, 2023
Cindy Schlote
The integration of AdWords with Tag Manager, as explained in this article, is a game-changer.
Apr 7, 2023
Jonathan Alicea
This article has come at the perfect time for me. I can't wait to implement these strategies.
Apr 6, 2023
Malorie Jordan
Kudos to the author for simplifying a complex topic.
Mar 23, 2023
Sheila Broadway
I've spent countless hours trying to grasp this topic, but this article has made it so much clearer.
Mar 16, 2023
Jeff Byun
The author has succeeded in making a potentially daunting topic accessible and understandable.
Mar 3, 2023
Stella Clark
Great article! I've been looking for a clear step-by-step guide on this topic.
Feb 23, 2023
Kim Griffin
This article is a must-read for anyone looking to improve their AdWords tracking and optimization.
Feb 11, 2023
Mike Grams
I've bookmarked this article for future reference. It's a goldmine of information.
Feb 10, 2023
Theresa Thistle
I feel much more confident about my AdWords tracking strategy after reading this article.
Feb 8, 2023
Yi Ma
The examples provided are spot-on. They really help solidify the understanding.
Feb 7, 2023
Rick Gilmar
Thanks for the detailed guide. It has given me the confidence to tackle this integration.
Feb 7, 2023
Wayne Fullam
The clarity provided in this article is unparalleled. It's a must-read for anyone working with AdWords campaigns.
Jan 10, 2023
Jignesh Prajapati
It's great to have all the information I need in one place. Saved me a lot of time.
Dec 19, 2022
Michael McGuire
Super helpful and easy to follow. I'm excited to give this a try!
Dec 11, 2022
Jeffrey Miller
I'm eager to see the impact of implementing these tips on my AdWords campaigns.
Nov 29, 2022
Yeddla Reddy
I'm excited to dive into the world of AdWords tracking with the help of this article.
Nov 19, 2022
Jack Schaufele
This article really brings clarity to a topic that often seems overwhelming.
Nov 3, 2022
Alexi Papandon
The tips in this article are actionable and practical. I can't wait to apply them.
Nov 2, 2022
Ql655com Brxznvddjr
This article has definitely raised the bar for other guides on this topic.
Oct 29, 2022
Niraj Sangharajka
This article has given me a fresh perspective on AdWords tracking and optimization.
Oct 26, 2022
Shila Nalawadi
Very informative. I appreciate the detailed instructions.
Oct 22, 2022
Kathy Andrews
I appreciate the actionable insights provided in this article. They make a real difference.
Oct 17, 2022
Julie Martin
The visual aids are incredibly helpful in reinforcing the concepts in this article.
Oct 17, 2022
Alfonsa Sosa
Simple and straightforward, just how I like tutorials to be. Thanks for sharing your knowledge.
Oct 9, 2022
Kym Martinelli
I've been wanting to do this for a while. Glad I found this guide. It's going to be a game-changer for my business.
Oct 7, 2022
Tyler Willis
I've bookmarked this page for future reference. Clear and concise instructions.
Oct 4, 2022
Hannah Veith
I appreciate the no-frills, actionable insights in this article. They're incredibly valuable.
Aug 30, 2022
Unknown
The author has a gift for breaking down complex concepts in a relatable, easy-to-grasp manner.
Aug 19, 2022
Test Test
This article has made a significant difference in my understanding of AdWords tracking and optimization.
Aug 12, 2022
Mike Kinzler
I can't thank the author enough for breaking down a complex process into manageable steps.
Aug 8, 2022
Jure Sola
The screenshots really helped to clarify each step. Very informative article.
Jul 31, 2022
Phil Fox
I can't thank the author enough for sharing these invaluable insights.
Jul 23, 2022
Joseph Cristalli
Impressive guide! It's helped me gain a new perspective on AdWords tracking and optimization.
Jul 22, 2022
Byron Fujimoto
Hats off to the author for putting together such a comprehensive guide.
Jun 17, 2022
Andy Carmichael
I've already begun implementing the strategies outlined in this article. Can't wait to see the impact!
Jun 14, 2022
Phil Kelvie
This article has given me the clarity I needed to take my AdWords campaigns to the next level.
Jun 6, 2022
Melissa Smyth
The screenshots and visual aids in this article make it easier to follow along.
May 11, 2022
Ashley Tomlinson
Thank you for sharing this valuable knowledge. It's going to make a big difference in my marketing strategies.
Apr 6, 2022
Panagiotis Spiliopoulos
The combination of Google AdWords and Tag Manager has always been a mystery to me, but this article has cleared it up.
Apr 4, 2022
Joel Stephens
I had no idea it was this easy to integrate AdWords with Tag Manager. Great explanation!
Mar 30, 2022
Andrew Mills
The explanations in this article are both clear and concise. It's a winning combination.
Mar 15, 2022
Julie Beauregard
This article saves a lot of time searching for the right way to connect AdWords with Tag Manager.
Mar 3, 2022
Mindy Chee
I've spent a long time trying to understand this topic, but this article has finally made it click.
Feb 28, 2022
Lindsey Melnyk
This article is a goldmine of information. Kudos to the author for putting it together.
Feb 26, 2022
Kevin Young
Thank you for simplifying a topic that seemed so daunting before.
Feb 24, 2022
Rebecca Garrison
This article has provided a level of understanding that other resources on the topic have failed to achieve.
Feb 4, 2022
Jim Steinbeck
The step-by-step approach in this article is incredibly effective. It's made the integration process seem much more manageable.
Jan 31, 2022
Eugen Scurt
The importance of integrating AdWords with Tag Manager cannot be overstated. This article explains why.
Jan 30, 2022
Not Provided
I've been recommending this article to everyone I know in the AdWords space. It's a fantastic resource.
Jan 24, 2022
John Logan
I'll definitely be referring back to this article as I work on my AdWords campaigns.
Jan 19, 2022
Anthony Perry
I'm grateful for the author's expertise shining through in this thorough guide.
Dec 18, 2021
Antoine Martel
The article was thorough and easy to understand. Thank you for sharing your expertise.
Dec 17, 2021
Jeff Novak
The real-world examples in this article add immense value to the content.
Dec 14, 2021
Kazadi Kazadi
I'm amazed at how much I've learned in just one article. Thank you!
Nov 13, 2021
Meredith Ferguson
This is exactly what I've been looking for. Thank you for making it so easy to understand.
Nov 12, 2021
Eric Alexander
The author's knowledge and expertise make this article a standout resource for anyone in the field of AdWords marketing.
Oct 19, 2021
Parvana Hasanova
The screenshots and visual aids are a great touch. They make it easy to follow along.
Oct 13, 2021
Justin Deno
I've found answers to questions I didn't even know I had about AdWords tracking in this article.
Sep 24, 2021
Stephen Kolwicz
This article is an absolute gem for anyone navigating the world of AdWords tracking.
Sep 6, 2021
Robert Smith
The effectiveness of AdWords tracking is now much clearer to me, thanks to this article.
Aug 20, 2021
Joseph Tringali
The clarity provided in this article is invaluable. It's a must-read for anyone in the AdWords space.
Jul 22, 2021
Jennifer Moscaritolo
The examples and use cases in this article make the concepts crystal clear. It's incredibly helpful.
Jul 6, 2021
Nazni S
I'm grateful for stumbling upon this article. It's been incredibly helpful.
Jun 21, 2021
April King
Good job on making the integration process seem less daunting.
Jun 14, 2021
Joshua Biesheim
The screenshots and examples used in this article make it much easier to understand.
May 24, 2021
Travis Duncalf
The examples used in this article are not only relevant but also easy to understand.
May 10, 2021
Add Email
The step-by-step breakdown was exactly what I needed. Kudos to the writer!
Apr 29, 2021
Andres Carrillo
I've been looking for guidance on this topic, and this article delivers exactly that.
Apr 10, 2021
April Wong
Thanks for the detailed breakdown of the integration process. It's immensely helpful.
Apr 4, 2021
Krista Wymenga
The author's clear, concise explanations make this article an absolute treasure.
Apr 1, 2021
Tony Dillon-Hansen
Thanks for breaking it down in simple terms. I was able to follow along with no problem.
Apr 1, 2021
Kevin
I'm looking forward to implementing this on my website. Can't wait to see the results!
Mar 30, 2021
Jon Morgan
Finally, a clear guide on integrating AdWords with Tag Manager. Thank you for this!
Mar 9, 2021
Jed Distler
This is a game-changer for my AdWords tracking. I'm excited to implement these tips!
Feb 21, 2021
Patrick Holland
This is the guide I've been searching for. Finally, a clear roadmap for AdWords tracking and optimization!
Feb 18, 2021
Sean McCloskey
I've learned so much from this article that I can immediately apply to my AdWords campaigns.
Feb 9, 2021
Luque Narciso
The combination of AdWords and Tag Manager is a powerful one, and this article explains why.
Feb 8, 2021
Rahul Roy
I've already seen improvements in my tracking strategies after applying some of the insights from this article.
Feb 5, 2021
Jessica Hartman
These tips are invaluable for those of us managing AdWords campaigns.
Feb 5, 2021
James Feeney
The practical advice included in this article is exactly what I needed to boost my AdWords tracking strategy.
Jan 23, 2021
William Liu
This article is packed with insights that are sure to elevate my AdWords tracking strategy.
Jan 11, 2021
Roy Lemke
The real-world applications of the concepts in this article make it incredibly valuable.
Jan 10, 2021
Lynn Fiala
Thank you for breaking down a complex topic in such a user-friendly manner.
Dec 26, 2020
Kevin Brittain
I'm impressed by how much I've learned from this one article. Kudos to the writer.
Dec 24, 2020
Lana Hendricks
The author did a fantastic job of explaining each part of the integration. I'm impressed!
Dec 11, 2020
Farid Kiblawi
This article is a game-changer for anyone navigating the complexities of AdWords tracking.
Nov 4, 2020
Curt Dragomanovich
The step-by-step approach in this article is exactly what I needed.
Nov 1, 2020
Trina Kenon
The explanations in this article are crystal clear. It's made a complex topic so much easier to understand.
Oct 25, 2020
Jack Mehidt
The author's expertise on this topic shines through in the clarity of the explanations.
Oct 5, 2020
Beth Bache
I never realized how important it is to integrate Google AdWords with Google Tag Manager until I read this. Thanks for shedding light on this topic.
Sep 22, 2020
Kimberly Skinner
I appreciate the straightforward, no-nonsense approach of this guide.
Sep 16, 2020
Name
I appreciate the effort put into making this guide easy to follow.
Sep 6, 2020
Brad Klein
This article has armed me with actionable strategies to improve my AdWords tracking.
Aug 5, 2020
Scott Seewald
I've gained new insights that I can immediately apply to my AdWords campaigns. Thank you for the valuable information.
Jul 14, 2020
Azarudeen Muhammad
The writer has a knack for simplifying complex topics. Kudos!
Jun 24, 2020
Rob Fodor
Thank you for making a potentially overwhelming topic so accessible.
May 31, 2020
Bruce Phillips
Clear and succinct. Just what I needed to understand the integration process.
May 23, 2020
Kim Leshman
Thanks for the helpful guide! Integrating Google AdWords with Google Tag Manager can definitely improve campaign tracking and optimization.
Apr 21, 2020
Amy Collett
The integration of Google AdWords with Google Tag Manager is essential, and this article explains it perfectly.
Mar 27, 2020
chris
The practical and actionable nature of the insights in this article are worth their weight in gold.
Mar 5, 2020
Michael Claritywebworks
Thank you for taking the time to share this knowledge. It's greatly appreciated.
Feb 4, 2020
Graham Graham
This article provides a level of clarity that I've struggled to find in other resources on the topic.
Jan 30, 2020
Adel Wilks
The value of this article is unquestionable. It's a game-changer for anyone working on AdWords campaigns.
Jan 3, 2020
Nick Hobba
I never realized the impact of integrating AdWords with Tag Manager until reading this article. It's eye-opening.
Dec 28, 2019
Sam
I really enjoyed learning about this. Can't wait to put it to use on my website.
Dec 9, 2019
Mel Colon
I appreciate the step-by-step instructions. It made the process much less intimidating.
Dec 6, 2019
Jim Butch
I'm thoroughly impressed by the value this article adds to the understanding of AdWords tracking and optimization.
Nov 26, 2019
Darren Marsland
The use of clear language and examples makes it easy to grasp the concepts.
Nov 16, 2019
Teisha Parchment
I've been struggling with AdWords tracking, but this article has given me hope.
Nov 16, 2019
Eli Waltz
I've always struggled with tracking AdWords effectively, but this article gives me hope.
Nov 9, 2019
Joseph Matthews
This article provides a clear roadmap for integrating Google AdWords with Google Tag Manager.
Nov 6, 2019
Michael Shull
I appreciate the practical and actionable nature of the advice in this article.
Nov 1, 2019
More posts