13 Essential Link Building Tips for 2017 – PinnacleCart
Marketing Tips
TIP 1: Understand the Importance of Link Building
As an eCommerce business owner, it's crucial to understand the importance of link building in improving your website's search rankings and increasing organic traffic. Link building refers to the process of acquiring hyperlinks from other websites to yours. These links act as votes of confidence for search engines, indicating that your website is credible and authoritative.
TIP 2: Perform Competitor Research
To outrank your competitors in search results, it's essential to analyze their link building strategies. Identify websites that link to your competitors and assess the quality and relevance of those links. Use tools like Majestic or Ahrefs to gain valuable insights into your competition and uncover potential linking opportunities.
TIP 3: Focus on High-Quality Content
Creating high-quality, informative, and engaging content is one of the most effective ways to attract natural links from authoritative websites. Develop a content strategy that targets your audience's needs and offers unique value. Incorporate relevant keywords naturally into your content to improve its visibility in search results.
TIP 4: Guest Blogging
Guest blogging involves writing and publishing articles on other websites in your industry. Use guest blogging to showcase your expertise, gain exposure, and build quality backlinks. Look for reputable websites that accept guest posts and craft compelling articles that provide valuable insights or solve common problems faced by your target audience.
TIP 5: Build Relationships with Influencers
Establishing relationships with industry influencers can help you gain valuable backlinks and improve your website's visibility. Connect with influencers on social media, participate in relevant discussions, and provide valuable insights. When influencers recognize your expertise, they may naturally link to your website, amplifying your reach and credibility.
TIP 6: Leverage Social Media
Social media platforms offer immense opportunities for link building. Share your content on platforms like Facebook, Twitter, and LinkedIn. Engage with your audience, join relevant groups, and contribute valuable insights. When your content gets shared and referenced on social media, it increases the likelihood of gaining quality backlinks from other websites.
TIP 7: Focus on Local SEO
For eCommerce businesses with physical stores, focusing on local SEO can boost your online visibility, drive traffic, and enhance link building opportunities. Optimize your website with local keywords, create Google My Business listings, and encourage customers to leave positive reviews. Engage with local directories and leverage local partnerships to gain relevant backlinks.
TIP 8: Leverage Infographics
Infographics are visually appealing and shareable pieces of content that can attract a significant number of backlinks. Create visually stunning infographics that provide valuable data or insights relevant to your industry. Include an embed code in your infographic to make it easy for others to share and link back to your website.
TIP 9: Broken Link Building
Broken link building is a powerful approach that involves finding broken links on reputable websites within your industry and suggesting your content as a replacement. Use tools like Check My Links or Broken Link Check to find broken links on relevant websites. Reach out to the website owners, politely inform them about the broken link, and suggest your content as a suitable replacement.
TIP 10: Earn Mentions from Influential Publications
Getting mentioned or featured in influential publications within your industry can significantly improve your website's authority and drive organic traffic. Develop relationships with journalists, bloggers, and reporters, and provide them with relevant news or stories. When your business or expertise gets featured, it often results in backlinks, increased visibility, and improved brand reputation.
TIP 11: Monitor Your Backlink Profile
Regularly monitor your backlink profile to ensure the quality and relevance of your inbound links. Use tools like Google Search Console or Majestic to identify any toxic or low-quality backlinks. Disavow any harmful links that could potentially harm your website's search rankings and focus on acquiring high-quality backlinks instead.
TIP 12: Implement Internal Linking
Internal linking refers to linking relevant pages within your own website. Create a solid internal linking structure to guide search engines and users through your website's content. Interlinking relevant pages helps search engines understand the hierarchy and relevance of your content, enhancing the overall user experience and improving the organic ranking potential of your website.
TIP 13: Monitor and Adapt to Algorithm Updates
Search engine algorithms constantly evolve, and staying updated with the latest changes is crucial. Keep an eye on industry news, algorithm updates, and best practices to adapt your link building strategies accordingly. Regularly reassess your SEO efforts, analyze your competitors, and adjust your tactics to maintain and enhance your search rankings.
Conclusion
Implementing these 13 essential link building tips for 2017 can significantly improve your eCommerce website's search rankings, organic traffic, and online visibility. Remember to focus on high-quality content, build relationships with influencers, leverage social media, and adapt to algorithm updates. By consistently implementing effective link building strategies, you can outrank your competitors and establish your website as a credible authority in your industry.
